Section 8 of 11
The trap: full (absorption) costing may show a branch or product line making a loss — but this can be misleading because allocated fixed overheads inflate the apparent cost
Decision rule: only close if the contribution is negative (i.e. variable costs exceed revenue from that area)
If contribution is positive, closing will reduce total profit by that contribution amount — the fixed costs do not disappear
Example — Beynon''s Browndale branch:
Key step: remove centrally allocated fixed costs from the branch accounts before deciding — these costs will not be saved if the branch closes
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