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Interpretation of Accounts

Section 1 of 7

Stakeholders and Their Interests

What Is a Stakeholder?

A stakeholder is any party having a vested interest in the financial and/or non-financial performance of a business.

Internal Stakeholders

StakeholderKey interests
EmployeesJob security; regular wages; pay increases; performance-related pay; overtime
Management / DirectorsAs employees (wages, security) plus: performance targets, bonuses, strategic control
Owners / ShareholdersShare of profits; dividend income; capital growth via rising share price

External Stakeholders

StakeholderKey interests
CustomersRange and quality of products; competitive prices; continued supply; credit terms
SuppliersRegular orders; prompt payment within agreed credit terms; long-term customer relationship
GovernmentTax revenue (income tax, VAT, corporation tax); employment levels; regulatory compliance
Lenders (banks)Ability to repay loans and interest; security/collateral against borrowing
Local communityLocal employment; supply of goods/services; environmental responsibility; community sponsorship

What All Stakeholders Care About

Two measures matter to every stakeholder:

  • Profitability — needed for long-term survival; even a short-term loss can usually be sustained, but persistent losses threaten the business
  • Cash flow / liquidity — needed for short-term survival; inability to pay debts as they fall due can result in bankruptcy even for a profitable business

Problems with Using Financial Statements to Assess Performance

  • Historical — statements report the previous year; may not reflect current position
  • Summary form — only headline totals shown; individual product or department performance is hidden
  • Financial literacy — not all stakeholders can interpret the statements
  • Only financial data — non-financial factors (staff morale, customer satisfaction, environmental impact) are equally important but not shown
  • Availability — only registered companies (Ltd and plc) must publish accounts; sole traders and partnerships do not
  • Comparability — one year's statements are insufficient; trends require multiple years

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